CAJ | 학술논문

在政策性与市场化的支持与资助的双重作用下，我国文化产业已发展成为新兴产业的重要组成部分，但其规模化和集约化仍受制约。法国CNC产业自主性和选择性资助模式的实践经验启示，资助投入的方式、规模和时机对于资助的效果具有重要作用。建立以市场为导向的多层次资助模式，充分发挥产业资助的杠杆作用，实现文化产业价值链、企业链、供需链和空间链的全方位提升，提高文化产品和服务的附加值，增加文化企业的竞争力，满足国内文化产业可持续发展的需要。
재정책성여시장화적지지여자조적쌍중작용하，아국문화산업이발전성위신흥산업적중요조성부분，단기규모화화집약화잉수제약。법국CNC산업자주성화선택성자조모식적실천경험계시，자조투입적방식、규모화시궤대우자조적효과구유중요작용。건립이시장위도향적다층차자조모식，충분발휘산업자조적강간작용，실현문화산업개치련、기업련、공수련화공간련적전방위제승，제고문화산품화복무적부가치，증가문화기업적경쟁력，만족국내문화산업가지속발전적수요。
Under the dual role of policy and market support,cultural industry has become an important part of the China’s emerging industry. However,the current China’s cultural industry is still restricted by scale and inten-sive development. According to the practical experience of automatic and selective financial aid mode of French CNC industry,the investment approach,size and opportunity play important roles to the effect of the funding. Thus, a multiple-layer financial aid model of market-oriented should be established in order to give full play to the le-ver function of financial aid;realize the full range of promotion of the value chain,business chain,supply chain and space chain;increase the added value of cultural goods and services,and meet the needs of sustainable development of domestic cultural industry.