CAJ | 학술논문

瓯绣作为具有千年历史传统的古代名绣，虽被列入国家非物质文化遗产名录，却难以改变濒临灭绝的困境。调查显示：瓯绣面临着公众认知度低，定位空间狭小，从业人员培训周期长、人数少，传承方式单一等诸多发展难题。建立以商业模式创新为主动力，以政府主导、公众参与为辅动力的“三力并举”机制可成为破解瓯绣传承危机的新路径。
구수작위구유천년역사전통적고대명수，수피렬입국가비물질문화유산명록，각난이개변빈림멸절적곤경。조사현시：구수면림착공음인지도저，정위공간협소，종업인원배훈주기장、인수소，전승방식단일등제다발전난제。건립이상업모식창신위주동력，이정부주도、공음삼여위보동력적“삼력병거”궤제가성위파해구수전승위궤적신로경。
Ou Embroidery, as a famous type of embroidery with more than a thousand years of history, despite having been put into the national nonmaterial cultural heritage list, is now facing the threat of dying out. According to a survey, there're several challenges hindering the development of Ou embroidery such as low public cognition drgree, narrow target market, time-consuming to train the practitioners with few participants, the sole mode of inheritance and so on. Therefore, it could be a new route to break out of the crisis of Ou embroidery inheritance by means of the following three mechanisms: (i) innovations based on the market model as the main driving force; (ii) govermental guidance and (iii) public participation as the auxiliaries.