CAJ | 학술논문

在教育全球化背景下，高校日益重视其自身形象的塑造与宣传。随着传播手段的变迁，宣传片成为高校对外传播自身形象的重要途径。因此，新媒介生态环境下，宣传片的制作是高校形象得到有效传播的重要环节。本文选取中山大学（中国）、千叶大学（日本）、加图立大学（韩国）三部高校宣传片，从视觉构图角度入手进行分析，阐释视觉语境下高校宣传片在视觉构图方面的特点与问题，旨在为不断发展的媒介生态环境下高校宣传片的制作提供借鉴。
재교육전구화배경하，고교일익중시기자신형상적소조여선전。수착전파수단적변천，선전편성위고교대외전파자신형상적중요도경。인차，신매개생태배경하，선전편적제작시고교형상득도유효전파적중요배절。본문선취중산대학（중국）、천협대학（일본）、가도립대학（한국）삼부고교선전편，종시각구도각도입수진행분석，천석시각어경하고교선전편재시각구도방면적특점여문제，지재위불단발전적매개생태배경하고교선전편적제작제공차감。
Under the background of educational globalization, colleges pay more and more attention to college image creating and promoting. With the development of communications, propaganda film becomes an important way to do external communication. Therefore, under the new media ecology, production of propaganda film is an important part to spread college’s image effectively. This paper chooses Propaganda films of Zhongshan University (China), Chiba University (Japan) and The Catholic University (Korea) as examples to explain characteristics and problems of visual compositions in college propaganda films under the visual context. This paper aims to provide reference to production of propaganda film under the developing media ecology.