CAJ | 학술논문

网络流行语是一定时期、一定范围内被公众广泛“复制”和“模仿”，并在不同场合与环境中传播和使用的网络语言。网络流行语有着以物拟人、借形赋义、将错作正等诸多构成途径，具有多元的、个性的社会文化传播积极意义。但网络流行语的随意性、不规范性、易变性等传播特点，也给社会的文化、心理等带来较大冲击和影响，对此我们要保持积极的理解与认知。
망락류행어시일정시기、일정범위내피공음엄범“복제”화“모방”，병재불동장합여배경중전파화사용적망락어언。망락류행어유착이물의인、차형부의、장착작정등제다구성도경，구유다원적、개성적사회문화전파적겁의의。단망락류행어적수의성、불규범성、역변성등전파특점，야급사회적문화、심리등대래교대충격화영향，대차아문요보지적겁적리해여인지。
Internet catchwords are network language, wildly copied, imitated and spread in a certain period of time in different occasions. There are a lot of ways to form the internet catchwords , for example, personification and expressing new meaning with the same words and so on. This kind of word formation is of great significance with diversification and individuality to social cultural communication. Meanwhile, with the characteristics of arbitrariness, nonstandard and variability, the internet catchwords bring great impact and influence on the social culture, psychology and so on. Therefore, we should maintain a positive understanding and cognition of these internet catchwords.