科技与创新
科技與創新
과기여창신
Science and Technology & Innovation
2015年
8期
133-133,135
,共2页
高职院校%市场营销专业%实践教学%体系构建
高職院校%市場營銷專業%實踐教學%體繫構建
고직원교%시장영소전업%실천교학%체계구건
vocational colleges%marketing professional%practice teaching%system construction
实践教学是提高学生营销业务能力、创新能力、人际交往能力等专业综合素质的关键。围绕市场营销专业实践教学改革，从高职院校市场营销专业实践教学体系的设计思路、实践教学设计和实施保障等方面进行了探讨。
實踐教學是提高學生營銷業務能力、創新能力、人際交往能力等專業綜閤素質的關鍵。圍繞市場營銷專業實踐教學改革，從高職院校市場營銷專業實踐教學體繫的設計思路、實踐教學設計和實施保障等方麵進行瞭探討。
실천교학시제고학생영소업무능력、창신능력、인제교왕능력등전업종합소질적관건。위요시장영소전업실천교학개혁，종고직원교시장영소전업실천교학체계적설계사로、실천교학설계화실시보장등방면진행료탐토。
The practice of teaching is the key to student marketing business, innovation, interpersonal skills, such as improving the overall quality of professional. Marketing professional practice around education reform, from design ideas vocational colleges marketing professional practice teaching system, practice teaching design and implementation support, etc. were discussed.
