CAJ | 학술논문

大学生是一个特殊的消费群体，由于所受的教育、校园环境以及年龄的特殊心理特征，使他们具有自己特有的消费心理和消费行为。文章通过问卷调查了大学生网络消费的行为、原因以及心理倾向。结果显示：大学生选择网络消费是看中商品丰富性、方便度。大多数大学生的网络消费是理性的，高校应教育和引导学生树立正确的消费观。
대학생시일개특수적소비군체，유우소수적교육、교완배경이급년령적특수심리특정，사타문구유자기특유적소비심리화소비행위。문장통과문권조사료대학생망락소비적행위、원인이급심리경향。결과현시：대학생선택망락소비시간중상품봉부성、방편도。대다수대학생적망락소비시이성적，고교응교육화인도학생수립정학적소비관。
The“college students”is a peculiar consumption group ,due to the accepted education, campus environment and age, them have their particular consumer mentality and consumer behavior. This paper investigated the consump?tion behavior , the reason and mentality of college student by questionnaire. The result show : The college students chose network consumption were because the rich of commodity and the convenient degree . A great major of college students’network consumption were reasonable,but a little part of them are pursuing fashion and individuality. Colleg?es and universities should educate and guide the students to set up the correct consumption habit.