CAJ | 학술논문

随着智能终端、移动网络的快速发展，移动应用程序（A PP）层出不穷，但是A PP的质量参差不齐，用户下载、卸载A PP越来越频繁，持续使用同一款A PP的时间越来越短，因此探寻用户持续使用和卸载A PP的影响因素具有重要的现实意义。本文以双因素理论为基础，从感知易用性、广告侵犯性、风险性、满意度以及忠诚度等方面对影响用户持续使用和卸载移动A PP因素进行实证研究。
수착지능종단、이동망락적쾌속발전，이동응용정서（A PP）층출불궁，단시A PP적질량삼차불제，용호하재、사재A PP월래월빈번，지속사용동일관A PP적시간월래월단，인차탐심용호지속사용화사재A PP적영향인소구유중요적현실의의。본문이쌍인소이론위기출，종감지역용성、엄고침범성、풍험성、만의도이급충성도등방면대영향용호지속사용화사재이동A PP인소진행실증연구。
With the rapid development of intel igent terminals and mobile network, mobile applications (APP) emerge in endlessly. With the result of the ragged qualities of mobile APP, users' behavior of downloading and uninstal ing becomes more frequency and faster, and the time of sustained using of APP decreases. Therefore, it is important to explore factors of mobile APP users' continuance usage intention and uninstal ing behavior. In this paper, based on the two-factor theory,we use some factors, such as the perceived ease of use, advertising invasion, risks and satisfaction that affect the loyalty of users, to do the research to find out factors that affect mobile APP users' continuance usage intention and uninstal ing behavior.