物流工程与管理
物流工程與管理
물류공정여관리
LOGISTICS ENGINEERING AND MANAGEMENT
2015年
3期
56-57
,共2页
营销供应链%物流管理%战略%现状
營銷供應鏈%物流管理%戰略%現狀
영소공응련%물류관리%전략%현상
marketing supply chain%logistics management%strategy%status quo
伴随着我国电子商务的发展，物流行业在我国发展迅速，物流规模也在不断的扩大，并在日益激烈的竞争中逐渐地细化，当前市场的竞争已经从传统的企业竞争演变成了供应链条之间的竞争，强化物流管理已经成为了市场竞争环境下企业最重要的任务，也是提升企业利润的关键手段。文中将细致的探讨营销供应链进行战略管理。
伴隨著我國電子商務的髮展，物流行業在我國髮展迅速，物流規模也在不斷的擴大，併在日益激烈的競爭中逐漸地細化，噹前市場的競爭已經從傳統的企業競爭縯變成瞭供應鏈條之間的競爭，彊化物流管理已經成為瞭市場競爭環境下企業最重要的任務，也是提升企業利潤的關鍵手段。文中將細緻的探討營銷供應鏈進行戰略管理。
반수착아국전자상무적발전，물류행업재아국발전신속，물류규모야재불단적확대，병재일익격렬적경쟁중축점지세화，당전시장적경쟁이경종전통적기업경쟁연변성료공응련조지간적경쟁，강화물류관리이경성위료시장경쟁배경하기업최중요적임무，야시제승기업리윤적관건수단。문중장세치적탐토영소공응련진행전략관리。
With the development of electronic commerce,the logistics industry in our country has a rapid development;the logistics scale is constantly expanding and gradually thinning in the increasingly fierce competition.The current competition in the market has changed into Supply chain competition from traditional enterprise competition.Strengthening logistics management not only has become the most important task in the competitive market environment but also is a key means to enhance corporate profits.This paper will carefully explore the logistics management strategy of marketing supply chain.
