CAJ | 학술논문

在媒介融合的大背景下，宁波传媒事业的发展也面临着转型升级、增量提质的现实困境。传统媒体影响力逐渐减弱、报纸同质化竞争日益加剧、新媒体规模尚需进一步扩大等问题严重阻碍了的宁波传媒事业快速发展。加快媒介融合进程，实现全媒体传播；提升新闻传播质量，扩大媒体影响力；建立灵活的影视创作机制，提高城市文化软实力，是宁波传媒事业发展的必然选择。
재매개융합적대배경하，저파전매사업적발전야면림착전형승급、증량제질적현실곤경。전통매체영향력축점감약、보지동질화경쟁일익가극、신매체규모상수진일보확대등문제엄중조애료적저파전매사업쾌속발전。가쾌매개융합진정，실현전매체전파；제승신문전파질량，확대매체영향력；건립령활적영시창작궤제，제고성시문화연실력，시저파전매사업발전적필연선택。
In the context of media convergence,the development of Ningbo media industry also faces such problems as transformation, upgrading, increment and quality improvement. Such problems as the diminishing influence of the traditional media, the homogenization competition of newspaper and the further extending of new media have greatly hindered the rapid development of the Media industry of Ningbo. Therefore, the only choice for the development of Ningbo’s media industry lies in accelerating the integration of process of all-media dissemination, improving the quality of the news’ transmission to enforce its influence, building flexible video creation mechanisms and improveing the city’s cultural soft power.