CAJ | 학술논문

在海洋强国战略背景下，与海洋经济相呼应，北部、东部、南部三个海洋经济区的海洋主题节庆活动在蓬勃发展的同时正面临转型升级的发展契机。将厦门国际海洋周与其他海洋经济区的海洋节庆活动进行对比，从巧用公共关系传播、探索市场化运作、挖掘海洋文化深度、打造闽台海洋品牌四个方面提出建议传递品牌文化，提升品牌影响力。
재해양강국전략배경하，여해양경제상호응，북부、동부、남부삼개해양경제구적해양주제절경활동재봉발발전적동시정면림전형승급적발전계궤。장하문국제해양주여기타해양경제구적해양절경활동진행대비，종교용공공관계전파、탐색시장화운작、알굴해양문화심도、타조민태해양품패사개방면제출건의전체품패문화，제승품패영향력。
In the background of marine power strategy,echoing the marine economy,the marine festivals of the north,east and south marine economic zone are booming,at the same time transforming and upgra-ding.To contrast Xiamen World Ocean Week with other marine festivals,this paper conclude to promote brand culture and elevate brand influence through the aspects of employing public relations communication wisely,exploring market-oriented operation,deepening marine culture and building the marine brand of Fujian and Taiwan.