CAJ | 학술논문

近年来，中国家电制造企业在战略转型的道路上进行了孜孜探索，取得了一定的成效。但是，中国家电制造企业仍面临着生产要素成本持续上升、缺乏核心技术、品牌优势欠缺、智能家电市场推广受阻、相关政策不健全等一系列困境，要实现中国家电制造业的战略转型，还需要在加大研发力度、建立健康的全产业链生态系统、创新商业模式、得到政府的政策扶持等方面持续努力。
근년래，중국가전제조기업재전략전형적도로상진행료자자탐색，취득료일정적성효。단시，중국가전제조기업잉면림착생산요소성본지속상승、결핍핵심기술、품패우세흠결、지능가전시장추엄수조、상관정책불건전등일계렬곤경，요실현중국가전제조업적전략전형，환수요재가대연발력도、건립건강적전산업련생태계통、창신상업모식、득도정부적정책부지등방면지속노력。
In recent years,the Chinese electric home appliance manufacturers have been diligently exploring on the road of strategic transformation.However,they are still faced with the rising cost of production fac-tors,lack of core technology and brand superiority,blocked marketing of smart home appliances,and a series dilemma of unsound related policies.Therefore,in order to achieve the aim of strategic transforma-tion,they need continuing efforts to enhance research and development,establish a healthy eco-system of the whole industry chain,create new business models,and get the government’s policy support,etc.