CAJ | 학술논문

随着网络时代技术的不断发展，人们的生活逐渐由现实转向虚拟，网上购物，逐渐成为人们购买物品的方式之一，并呈现扩大化的趋势。通过对安徽师范大学在校大学生进行网购情况的调查，分析当前大学生网购行为理性表现的规律：大学生网购具有经济理性、规避风险理性、行为理性、期望差异理性以及心态理性。帮助大学生树立理性的消费观。
수착망락시대기술적불단발전，인문적생활축점유현실전향허의，망상구물，축점성위인문구매물품적방식지일，병정현확대화적추세。통과대안휘사범대학재교대학생진행망구정황적조사，분석당전대학생망구행위이성표현적규률：대학생망구구유경제이성、규피풍험이성、행위이성、기망차이이성이급심태이성。방조대학생수립이성적소비관。
In the Internet era ,the technological development has greatly changed people's life ,making them increasingly active in the virtual world rather than in the physical world .Online shopping has been accepted by people as a way of purchasing and become more and more popular .This article , based on a survey of students from Anhui Normal University ,attempts to find the pattern of universi-ty students'rationality in their online shopping behavior .University students must act by the principle of economic rationality ,risk control rationality ,behavioral rationality and of rational expectation dis-crepancy and rational mentality .T he paper aims to help university students develop rational ideas a-bout spendiong .