CAJ | 학술논문

产品多元化是我国寿险公司经营发展的鲜明特征，但多元化能否给寿险公司经营绩效带来益处是值得探究的问题。文章以我国48家主要寿险公司2003～2012年面板数据对产品多元化与经营绩效关系的实证分析表明，寿险公司产品多元化经营与绩效存在显著的非线性关系，多元化程度并非越高越好，而是存在最优值。寿险公司资产规模、是否为上市公司与绩效存在显著的关系，而区域多元化等变量对公司绩效的影响不显著。
산품다원화시아국수험공사경영발전적선명특정，단다원화능부급수험공사경영적효대래익처시치득탐구적문제。문장이아국48가주요수험공사2003～2012년면판수거대산품다원화여경영적효관계적실증분석표명，수험공사산품다원화경영여적효존재현저적비선성관계，다원화정도병비월고월호，이시존재최우치。수험공사자산규모、시부위상시공사여적효존재현저적관계，이구역다원화등변량대공사적효적영향불현저。
Diversification is the important trend for the development of China’s insurance industry ,but w hether it could benefit the insurance company’s performance is a question worth exploring .The paper analyzes the effects of corporate diversification on its performance using panel data from Chinese forty‐eight life insurance companies during the period 2003~2012 .The analysis shows that there is a significant nonlinear relation be‐tween product diversification and performance in China’s life insurance companies ,and higher degree of diversi‐fication is not necessarily better ,but there exists an optimal value .The size and public company variables have significant impact on performance ,while geographic diversification and other variables’ impact on firm per‐formance are not significant .