CAJ | 학술논문

转型发展应用型本科是高校改革发展的必然趋势和内在要求，而构建有效的人才培养模式是培养高质量应用型人才的关键，也是经济产业结构调整和社会发展的共同需要。运用市场营销4R理论并参照其核心要素构建一种基于市场需求反应的人才培养模式，强调高校与企业等利益相关者人才培养的关联互动关系和回报机制，并从办学理念、课程体系、教学管理和师资队伍等方面对人才培养模式进行优化，从决策机制和组织机制方面构建人才培养模式有效运行的系列保障机制，从而确保应用技术本科人才培养与地方经济发展相协调。
전형발전응용형본과시고교개혁발전적필연추세화내재요구，이구건유효적인재배양모식시배양고질량응용형인재적관건，야시경제산업결구조정화사회발전적공동수요。운용시장영소4R이론병삼조기핵심요소구건일충기우시장수구반응적인재배양모식，강조고교여기업등이익상관자인재배양적관련호동관계화회보궤제，병종판학이념、과정체계、교학관리화사자대오등방면대인재배양모식진행우화，종결책궤제화조직궤제방면구건인재배양모식유효운행적계렬보장궤제，종이학보응용기술본과인재배양여지방경제발전상협조。
The transformation and development of the application-oriented universities is the inevitable trend and internal requirement for university’s reforms. Constructing talent-nurturing mode is crucial for nurturing high-qualified professionals. And it is also the need of both industrial structural adjustment and social development. Thus, it is imperative to use marketing 4R theory and reference its core elements to build a market-based talent-nurturing mode and emphasize the relationship between universities and enterprises. At the same time, it is necessary to optimize the traditional talent-training mode from school-running philosophy, course system, teaching management and teaching staff and its series of assurance mechanism, so as to guarantee talent training of applied technology university to match local economic development.