新疆财经
新疆財經
신강재경
FINANCE & ECONOMICS OF XINJIANG
2015年
2期
32-36
,共5页
回忆旅游%创新开发%旅游产品
迴憶旅遊%創新開髮%旅遊產品
회억여유%창신개발%여유산품
Memories Travel%Innovation Development%Tourism Products
随着社会的发展,人们对旅游产品种类的需求越来越多样化和个性化。本文从回忆的角度,在前人研究的基础上对回忆旅游的特征、优劣势,以及回忆旅游的开发和顾客人群的定位进行了论述,认为回忆旅游实现了回忆产品从愿游到忆游循环的可持续性,旨在帮助经营者建立回忆旅游产品开发的理论体系和实际研发的构想,为旅游产品的创新开发注入新的活力。
隨著社會的髮展,人們對旅遊產品種類的需求越來越多樣化和箇性化。本文從迴憶的角度,在前人研究的基礎上對迴憶旅遊的特徵、優劣勢,以及迴憶旅遊的開髮和顧客人群的定位進行瞭論述,認為迴憶旅遊實現瞭迴憶產品從願遊到憶遊循環的可持續性,旨在幫助經營者建立迴憶旅遊產品開髮的理論體繫和實際研髮的構想,為旅遊產品的創新開髮註入新的活力。
수착사회적발전,인문대여유산품충류적수구월래월다양화화개성화。본문종회억적각도,재전인연구적기출상대회억여유적특정、우열세,이급회억여유적개발화고객인군적정위진행료논술,인위회억여유실현료회억산품종원유도억유순배적가지속성,지재방조경영자건립회억여유산품개발적이론체계화실제연발적구상,위여유산품적창신개발주입신적활력。
With the development of the society ,the demands of the tourism products become more and more individualized and di-versified.It is under such a memorial perspective that the characteristics ,advantages and disadvantages ,development,customer of memories travel were analyzed .The theoretical systems and design of research and development of tourism products were put for -ward in the paper ,which can help memory product to achieve the goal of sustainable development ,and inject new vitality into the development of tourism product innovation .