CAJ | 학술논문

通过分析网络信息对用户的影响程度，企业能够对某种产品的发布进行预测。采用Anylogic仿真技术中智能体建模的理论和建模方法，以智能体的观点分析网络信息、用户口碑、产品生命周期等因素，确定网络信息对用户或者消费者的影响程度。结果表明，网络信息是影响用户最基本和最主要的因素，是企业单位推广产品的重要渠道。
통과분석망락신식대용호적영향정도，기업능구대모충산품적발포진행예측。채용Anylogic방진기술중지능체건모적이론화건모방법，이지능체적관점분석망락신식、용호구비、산품생명주기등인소，학정망락신식대용호혹자소비자적영향정도。결과표명，망락신식시영향용호최기본화최주요적인소，시기업단위추엄산품적중요거도。
In order to analyze the influence degree of the information on users nowadays, enterprise can forecast the sales result when they announce a new product. Using the theory and modeling method of Agent based on the Anylogic simulation technology, analyzing the factors of the network in-formation, mouth of words, product life cycle, etc,enterprises confirm the influence degree of the network information on the users or consumers. According to the final results, information is the most basic and main factors affecting the users, and also is one of the important channels for enterprises to promote the products.