现代营销
現代營銷
현대영소
MODERN MARKETING
2014年
9期
104-105
,共2页
高速铁路%长三角%短途旅游
高速鐵路%長三角%短途旅遊
고속철로%장삼각%단도여유
high-speed rail%Yangtze Delta metropolitan%short distance tourism
长三角地区是我国经济最为发达的区域之一,区域内的旅游产业的发展也较为成熟。伴随着长三角区域高速铁路网络的建成,区域内城市群之间的可达性大大提升,进一步刺激与促进了区域内旅游产业的发展。从高铁给旅游产业带来的可能影响入手,采用问卷调查、案例分析以及系统分析的方法研究了长三角区域高速铁路网络在对杭州市短途旅游业的促进作用,并对进一步利用高速铁路网络促进短途旅游业发展提出了几点建议。
長三角地區是我國經濟最為髮達的區域之一,區域內的旅遊產業的髮展也較為成熟。伴隨著長三角區域高速鐵路網絡的建成,區域內城市群之間的可達性大大提升,進一步刺激與促進瞭區域內旅遊產業的髮展。從高鐵給旅遊產業帶來的可能影響入手,採用問捲調查、案例分析以及繫統分析的方法研究瞭長三角區域高速鐵路網絡在對杭州市短途旅遊業的促進作用,併對進一步利用高速鐵路網絡促進短途旅遊業髮展提齣瞭幾點建議。
장삼각지구시아국경제최위발체적구역지일,구역내적여유산업적발전야교위성숙。반수착장삼각구역고속철로망락적건성,구역내성시군지간적가체성대대제승,진일보자격여촉진료구역내여유산업적발전。종고철급여유산업대래적가능영향입수,채용문권조사、안례분석이급계통분석적방법연구료장삼각구역고속철로망락재대항주시단도여유업적촉진작용,병대진일보이용고속철로망락촉진단도여유업발전제출료궤점건의。
Yangtze Delta metropolitan is one of China's most economically developed regions, the development of tourism indus-try in the region is also very fast. With the completion of the Yangtze Delta metropolitan high-speed rail network, accessibility between urban agglomeration areas greatly enhance further stimulate and promote the development of the regional tourism industry. In this paper, we start from analyzing the possible effects on the tourism industry which is brought by high-speed rail, and then use questionnaires, case studies and systematic analysis method to study the Yangtze Delta metropolitan of the high-speed rail network to promote the role of short distance tourism in Hangzhou. At the end we further promote the development of short distance tourism with some suggestions.