CAJ | 학술논문

新产品开发是企业获得竞争优势的有效策略，新产品开发模式是关系到新产品开发效率及成败的关键一环。新产品开发可分为内包、外包、众包三种模式，系统介绍各模式的内涵、特征、优劣及其发展现状。从动态和系统角度出发，创新性地运用系统基模方法分析新产品开发模式，构建了“成长极限”“转移负担”“成长与投资不足”系统基模。具体分析各开发模式中可能存在的问题和困境，并提出相应的“杠杆解”。通过案例分析将理论与实践相结合，阐述系统基模对宝洁公司新产品开发模式的实践意义，为企业新产品开发模式的选择及运用提供参考，以期提高新产品开发效率和有效性，提升企业竞争力。
신산품개발시기업획득경쟁우세적유효책략，신산품개발모식시관계도신산품개발효솔급성패적관건일배。신산품개발가분위내포、외포、음포삼충모식，계통개소각모식적내함、특정、우렬급기발전현상。종동태화계통각도출발，창신성지운용계통기모방법분석신산품개발모식，구건료“성장겁한”“전이부담”“성장여투자불족”계통기모。구체분석각개발모식중가능존재적문제화곤경，병제출상응적“강간해”。통과안례분석장이론여실천상결합，천술계통기모대보길공사신산품개발모식적실천의의，위기업신산품개발모식적선택급운용제공삼고，이기제고신산품개발효솔화유효성，제승기업경쟁력。
The development of new products is an effective strategy for enterprises to obtain competitive advantage.The de-velopment mode of the new products is related to the success or failure of the new products’development.Development mode is divided into three main categories:inside contract,outsourcing and crowdsourcing.This article introduces the con-notation,characteristics,advantages and disadvantages of each mode,builds the "growth limit","shift the burden","growth and lack of investment"and other systems archetypes from the perspective of the dynamics and systems.The article also analyses the possible problems and difficulties in the development mode,and puts forward the corresponding "lever"as a solution.At last,it provides reference for the selection and application of new product development mode in order to improve the efficiency and effectiveness of the development of new product,and enhance the competitiveness of enterprises.