CAJ | 학술논문

研究零售商预测信息的分享对存在消费者绿色偏好以及制造商横向竞争的绿色供应链的影响。分别建立和求解四种信息分享模型（无分享，仅与绿色成本高的制造商分享，仅与绿色成本低的制造商分享以及与两制造商均分享）。比较研究表明，无论哪种模式零售商进行预测信息分享对其自身是不利的，但能增加两制造商预期利润。同时发现信息分享对各供应链成员的价值以及各方对信息分享模式的偏好取决与两制造商间的竞争水平以及市场份额的差异，同时也受到制造商绿色成本系数大小的制约。
연구령수상예측신식적분향대존재소비자록색편호이급제조상횡향경쟁적록색공응련적영향。분별건립화구해사충신식분향모형（무분향，부여록색성본고적제조상분향，부여록색성본저적제조상분향이급여량제조상균분향）。비교연구표명，무론나충모식령수상진행예측신식분향대기자신시불리적，단능증가량제조상예기리윤。동시발현신식분향대각공응련성원적개치이급각방대신식분향모식적편호취결여량제조상간적경쟁수평이급시장빈액적차이，동시야수도제조상록색성본계수대소적제약。
This paper analyzes how the forecasting information sharing of the retailers influences the supply chain which in-cludes the consumers’green preference and the manufacturers’horizontal competition.The paper establishes the four in-formation -sharing model (no sharing,share only with high green cost manufacturers,share only with low green cost manu-facturers,share with the two manufacturers).The results show that the retailers will suffer a loss if they want to take the forecasting information sharing,but it can make the manufacturers increase their forecasting profits.It also shows that the value of supply chain members under the information sharing and their preference to information -sharing mode not only de-pend on the level of manufacturers’competition and the differences of their market share,but also face the constraints of the manufacturer’s green cost coefficient.