CAJ | 학술논문

新媒体的兴起与发展为公民的政治参与提供了新的平台，担负着政府与公民互动关系中政府公信力提升与降低的“镜子”作用。文章重新构建地方政府公信力的影响因子，由介质传播引伸出新媒体内涵、特征以及新媒体对地方政府公信力带来的双重影响，从而提出变革政府理念、转变新媒体传播生态的治理思维、引导公民理性参与地方社会事务和构建“倾听‐回应”型的政民互动关系等提升地方政府公信力的策略。
신매체적흥기여발전위공민적정치삼여제공료신적평태，담부착정부여공민호동관계중정부공신력제승여강저적“경자”작용。문장중신구건지방정부공신력적영향인자，유개질전파인신출신매체내함、특정이급신매체대지방정부공신력대래적쌍중영향，종이제출변혁정부이념、전변신매체전파생태적치리사유、인도공민이성삼여지방사회사무화구건“경은‐회응”형적정민호동관계등제승지방정부공신력적책략。
T he rise and development of the new media ,w hich reflects the increase or decrease of local government credibility in the interaction of the government and citizens ,provides a new platform for citizens'participation in politics .In this paper ,the factors affecting the local government credibility are reconstructed ,and the connotation and characteristics of new media and its dual influence on the local government credibility are put forward in view of the medium transmission .Then some methods to improve the local government credibility are proposed including innovating the ideas of government , reforming the governance of new media ,guiding the citizens to rationally participate the local affairs and constructing the relationship of “listening‐response” between the government and citizens .