CAJ | 학술논문

作为高价值农产品代表之一的苹果，其流通模式主要有传统流通链、直接流通链、中介流通链、定向流通链、直采流通链、一体化流通链等六种。总体来看，流通渠道的一体化程度越高，纯收入越高，销售成本越低，对于生产者和销售者都大有益处。在果业结构调整、苹果生产方式转型的背景下，苹果流通渠道的现代化变革，仍然需要政府恰如其分的政策安排来克服农业的弱质性，矫正转型过程中的市场失灵。由此，要引导苹果生产区域化、集中化及流通规模化，推进苹果生产经营单位的组织化、专业化、集团化，促进鲜食苹果流通渠道短链化、一体化，加快市场管理和产业服务的信息化。
작위고개치농산품대표지일적평과，기류통모식주요유전통류통련、직접류통련、중개류통련、정향류통련、직채류통련、일체화류통련등륙충。총체래간，류통거도적일체화정도월고，순수입월고，소수성본월저，대우생산자화소수자도대유익처。재과업결구조정、평과생산방식전형적배경하，평과류통거도적현대화변혁，잉연수요정부흡여기분적정책안배래극복농업적약질성，교정전형과정중적시장실령。유차，요인도평과생산구역화、집중화급류통규모화，추진평과생산경영단위적조직화、전업화、집단화，촉진선식평과류통거도단련화、일체화，가쾌시장관리화산업복무적신식화。
Taking apple as the typical case of high value agricultural crop,the authors identify the circulation channels of apple as six classical modes,named conventional channel,direct channel,mediation channel,targeted channel,straight channel, and integrated channel. Generally speaking,circulation channel with the higher integration level will lead to the higher net income,the lower cost of supply,and the more benefits for both producers and sellers. In the restructuring of fruit industry and the transformation of production pattern of apple,the modernization of apple circulation channel need the support of government policy to help it to conquer the weakness of agricultural industry and solve the problem of market failure in transformation. So,to guide the regionalization,centralization and the scale circulation of apple production,we should promote the development of organized,specialized and grouped organization of apple production,give support to the development of short and integrated apple circulation channel,and accelerate the informatization of market control and industrial service.