CAJ | 학술논문

自媒体时代健康传播的模式正发生着深刻的改变。自媒体以最简单、最直白的方式将健康信息传递给大众，极大地提升了健康信息的可获得性。由于平民化、门槛低、传播快等优势使得自媒体为健康传播带来了新的机遇，然而，健康信息的良莠不齐、信息飞沫化及各类营销策略的影响也使其困境重重。因此，亟需唤醒自媒体的责任意识，更为谨慎、严肃地对待健康问题；提升公民的健康素养，对“伪健康”进行判断并提出质疑。同时，扩大专家学者的介入，加强政府的监管力度也是当务之急。
자매체시대건강전파적모식정발생착심각적개변。자매체이최간단、최직백적방식장건강신식전체급대음，겁대지제승료건강신식적가획득성。유우평민화、문함저、전파쾌등우세사득자매체위건강전파대래료신적궤우，연이，건강신식적량유불제、신식비말화급각류영소책략적영향야사기곤경중중。인차，극수환성자매체적책임의식，경위근신、엄숙지대대건강문제；제승공민적건강소양，대“위건강”진행판단병제출질의。동시，확대전가학자적개입，가강정부적감관력도야시당무지급。
In we‐media era ,the mode of health communication is undergoing profound change .We‐media propagates health information to the public in the simplest and the most straightforward way greatly improving the availability of health information .The advantages of we‐media are including plebification , low threshold and fast spreading bringing new opportunities to health communication .However ,to keep we‐media healthy is not so easy because of uneven quality , spindrift‐like health information and the influence of all kinds of marketing strategies .Therefore ,it is urgent to wake up we‐media’s sense of responsibility and improve citizens’ health literacy for“pseudo‐health”judgment ,as well as to expand the involvement of experts and strengthen government’s supervision .