CAJ | 학술논문

农户创业是促进农民增收、活跃农村经济的重要手段，而创业环境是影响农户创业行为选择的关键。以518户创业农户的创业现状实地调查数据为基础，运用多元选择模型对创业环境对农户创业行为的选择进行实证分析，结果显示：创业环境对农户选择创业行业、创业形式、融资方式等具有显著影响；当创业环境有所改善时，农户会倾向于选择新产业、专业化生产、开展新业务、成立新组织等新型创业行业；会倾向于选择私营、股份制合作、承包、租赁等创业形式；会倾向于向农村信用合作社贷款、向其他银行贷款、向亲朋好友或民间借贷等其他融资方式。
농호창업시촉진농민증수、활약농촌경제적중요수단，이창업배경시영향농호창업행위선택적관건。이518호창업농호적창업현상실지조사수거위기출，운용다원선택모형대창업배경대농호창업행위적선택진행실증분석，결과현시：창업배경대농호선택창업행업、창업형식、융자방식등구유현저영향；당창업배경유소개선시，농호회경향우선택신산업、전업화생산、개전신업무、성립신조직등신형창업행업；회경향우선택사영、고빈제합작、승포、조임등창업형식；회경향우향농촌신용합작사대관、향기타은행대관、향친붕호우혹민간차대등기타융자방식。
Business startups by farmer households are an important means to improve farmers'income and to activate rural economy ,and business startup environment is the key to influencing farmers'behavior of starting businesses .A field survey was made of 518 rural households about the situation of their entrepre‐neurship ,and the data were used for an empirical analysis of their choice of business‐starting behavior with the multiple logistic model (MNL) .The results showed that business startup environment had a signifi‐cant effect on farmers'choice of industry ,business forms and financing way .When their business startup environment improved ,farmers tended to choose creation of new industries and specialization of produc‐tion ,to develop new businesses and to set up new organizations ;at the same time ,they tended to choose private business ,joint‐stock cooperation ,contracting business and leasing business .T hey also tended to borrow money from rural credit cooperatives ,other banks ,friends and relatives or from private lending .