CAJ | 학술논문

作为中华传统文化的重要表征之一，中国白酒文化具有旅游文化资源的属性特征。在中国白酒之都宜宾，白酒文化的地域文化特色尤为明显。在分析宜宾市白酒文化旅游开发现状基础上，提出宜宾市白酒文化旅游资源的开发驱动力、关键及保障举措，力图通过宜宾白酒文化主题特色旅游的深度开发，将宜宾白酒产业优势转化为白酒文化优势、白酒旅游优势，同时提升宜宾城市形象，促进其更新发展。
작위중화전통문화적중요표정지일，중국백주문화구유여유문화자원적속성특정。재중국백주지도의빈，백주문화적지역문화특색우위명현。재분석의빈시백주문화여유개발현상기출상，제출의빈시백주문화여유자원적개발구동력、관건급보장거조，력도통과의빈백주문화주제특색여유적심도개발，장의빈백주산업우세전화위백주문화우세、백주여유우세，동시제승의빈성시형상，촉진기경신발전。
Liquor culture is a cardinal feature of traditional Chinese culture, which has the attribute character of the resource of tourism culture. As liquor capital in China, Yibin is featured by its regional liquor culture. Based on the analysis of the present situations of liquor culture theme tourism in Yibin, some advice for in-depth development of liquor culture theme tourism were put forward including the driving force, the key points, and the guarantee measures in order to transform liquor-making industrial advantages in Yibin into liquor cultural advantages and liquor culture tourism advantages and further to upgrade the city image of Yibin.