酿酒科技
釀酒科技
양주과기
LIQUOR-MAKING SCIENCE & TECHNOLOGY
2015年
4期
116-118,123
,共4页
四川%原酒产业%品牌化%发展策略
四川%原酒產業%品牌化%髮展策略
사천%원주산업%품패화%발전책략
Sichuan%base liquor%branding%development strategy
当前中国白酒产业现状使原酒品牌化显得急需而必要。四川作为浓香型原酒的主产地同样需结合实际制定自身的原酒品牌化战略。在四川原酒产业发展现状的基础上，提出从通过整合资源与构建平台、突出文化与品牌意识、差异化与通用性相结合、强化与品牌酒企合作以及构建质量体系等发展策略，推进四川原酒产业品牌化发展。
噹前中國白酒產業現狀使原酒品牌化顯得急需而必要。四川作為濃香型原酒的主產地同樣需結閤實際製定自身的原酒品牌化戰略。在四川原酒產業髮展現狀的基礎上，提齣從通過整閤資源與構建平檯、突齣文化與品牌意識、差異化與通用性相結閤、彊化與品牌酒企閤作以及構建質量體繫等髮展策略，推進四川原酒產業品牌化髮展。
당전중국백주산업현상사원주품패화현득급수이필요。사천작위농향형원주적주산지동양수결합실제제정자신적원주품패화전략。재사천원주산업발전현상적기출상，제출종통과정합자원여구건평태、돌출문화여품패의식、차이화여통용성상결합、강화여품패주기합작이급구건질량체계등발전책략，추진사천원주산업품패화발전。
Under the present situations of Baijiu(liquor)-making industry in China, the branding development of base liquor becomes urgent and necessary. Sichuan, as the main producing place of Nongxiang base liquor, is in need of the formulation of its base liquor branding strate-gies in consideration of its actual conditions. In this paper, some development strategies, such as the integration of the resources of base liquor-making enterprises, the construction of the platform, the intrigue of brand awareness, the combination of differentiation and generalization, strengthening the cooperation with famous distilleries, and the construction of quality system etc. were put forward to advance branding devel-opment of Sichuan base liquor.
