CAJ | 학술논문

微时代信息技术的变革，不仅改变了文化传播机制与话语表达方式，更引致了中国社会在消费需求和市场环境方面的系列变化，这些改变对企业质量创新的机制与途径提出了较为紧迫的转型要求。文章以奇虎360公司作为典型案例，通过对该公司质量创新战略的实证观察和经验总结，探讨了微时代企业质量创新的转型问题。文章认为：奇虎360公司所采取的“免费安全”商业模式、微创新方式及差异化质量竞争策略等做法，充分契合微时代网络信息平台经济价值日趋增强、消费需求的个体性、多元化和差异性特征日渐明显的变化特点。基于案例分析，文章从质量创新目标、方式、策略、信息渠道等四个维度出发，理论探究了微时代企业质量创新机制与途径的转型问题。
미시대신식기술적변혁，불부개변료문화전파궤제여화어표체방식，경인치료중국사회재소비수구화시장배경방면적계렬변화，저사개변대기업질량창신적궤제여도경제출료교위긴박적전형요구。문장이기호360공사작위전형안례，통과대해공사질량창신전략적실증관찰화경험총결，탐토료미시대기업질량창신적전형문제。문장인위：기호360공사소채취적“면비안전”상업모식、미창신방식급차이화질량경쟁책략등주법，충분계합미시대망락신식평태경제개치일추증강、소비수구적개체성、다원화화차이성특정일점명현적변화특점。기우안례분석，문장종질량창신목표、방식、책략、신식거도등사개유도출발，이론탐구료미시대기업질량창신궤제여도경적전형문제。
Altough information technology innovation and its direct effect on culture communication mechanism and language expression in Internet are the most explicit symbols in the Micro-Era and studied by a large number of papers,their implicit effects on comsumer demand and market environment are not fully investigated by the existing papers.How these changes in consumer demand and market environment will influence the enterprise quality innovation? For answering the prior problem,it is necessary to choose a typical cooperation as an example for empirical research, extract the successful experiences from the representative one,and finally summarize the theoretical path to enterprise quality innovation in the Micro Era.To attain these objectives above,this paper selects QIHU which is one of the most largest network security service providers in the world as an example,observing its quality innocation behaviors and concluding its contribution to the theoretical reserch on enterprise quality innovation transition in the Micro era.