CAJ | 학술논문

调查我国主要的图书馆联盟信息营销现状，针对营销体系的七个组成部分——营销主体、营销产品、销售渠道、销售价格、促销机制、营销组织、营销管理职能部门，对我国图书馆联盟营销体系存在的问题展开研究，最后提出相应对策。
조사아국주요적도서관련맹신식영소현상，침대영소체계적칠개조성부분——영소주체、영소산품、소수거도、소수개격、촉소궤제、영소조직、영소관리직능부문，대아국도서관련맹영소체계존재적문제전개연구，최후제출상응대책。
The present condition of the information marketing of library consortia in China is investigated. According to the seven part of the marketing system-- marketing subject, marketing products, sales channels, sales price, sales promotion mechanism, marketing organization, marketing management departments, launches the research to the existing problems in marketing system of library consortia in China. Finally, the paper put forward the corresponding countermeasure, to improve the marketing system of library consortia, and promote the healthy, stable, sustainable development of library consortia.