CAJ | 학술논문

“十二五”期间，温州的文化产业仍处在从传统型向现代型文化产业格局迈进的“过渡阶段”。一方面，得益于政策的哺育、文化消费需求的增长，温州文化产业保持了高速增长的态势，总体规模持续扩大，产业结构不断优化，专业性、集聚程度越来越高。另一方面，在传统产业基础差、市场不完善等多方要素影响下，温州文化产业的核心竞争力依然薄弱，优势产业、品牌建设并不突出，缺乏有效的融资渠道来撬动大投资、大项目，文化产业园区建设仍存在一定的盲目性。因此，未来温州政府应积极调整策略，更加注重从源头上解决制约温州文化产业发展的问题，在顶层设计、融资渠道、品牌建设、人才培育等方面加大投入力度。
“십이오”기간，온주적문화산업잉처재종전통형향현대형문화산업격국매진적“과도계단”。일방면，득익우정책적포육、문화소비수구적증장，온주문화산업보지료고속증장적태세，총체규모지속확대，산업결구불단우화，전업성、집취정도월래월고。령일방면，재전통산업기출차、시장불완선등다방요소영향하，온주문화산업적핵심경쟁력의연박약，우세산업、품패건설병불돌출，결핍유효적융자거도래효동대투자、대항목，문화산업완구건설잉존재일정적맹목성。인차，미래온주정부응적겁조정책략，경가주중종원두상해결제약온주문화산업발전적문제，재정층설계、융자거도、품패건설、인재배육등방면가대투입력도。
During"the Twelfth Five-Year Plan"period, Wenzhou's cultural industry is still in its"transition stage"from tradition-al pattern to modern pattern. On the one hand, owing to the feeding of policy and the increasing demand of cultural consumption, the cultural industry in Wenzhou maintains a rapid growing tendency, the overall scale expands constantly, industrial structure optimizes continuously, the degree of specialization and agglomeration becomes higher and higher. On the other hand, under the influence of var-ious factors, such as poor foundation of traditional industries, imperfect market, the core competitiveness of cultural industry in Wen-zhou is still weak, advantage industry and brand building are not outstanding, running of large investment and large projects is lack of effective financing channels, cultural industry park construction still has certain blindness. Therefore, Wenzhou government should ad-just the future strategies actively, pay more attention to solving problems which restrict the development of Wenzhou cultural industry from sources, and increase investment in the top-level design, the financing channels, brand construction, talent cultivation and so on.