CAJ | 학술논문

高端经济舱作为一种介于经济舱与公务舱之间的产品，是航空公司差异化竞争的手段。采用动态定价方法使机票价格随着剩余座位和剩余销售时间的变化而变化，这是基于最优期望收益函数取近似值，从而求得高端经济舱的最佳机票价格。数值研究表明，动态定价方法对舱位总收益的影响很大，可使期望收益几乎达到最优。因此，动态定价法应成为航空公司提高收益的更好选择。
고단경제창작위일충개우경제창여공무창지간적산품，시항공공사차이화경쟁적수단。채용동태정개방법사궤표개격수착잉여좌위화잉여소수시간적변화이변화，저시기우최우기망수익함수취근사치，종이구득고단경제창적최가궤표개격。수치연구표명，동태정개방법대창위총수익적영향흔대，가사기망수익궤호체도최우。인차，동태정개법응성위항공공사제고수익적경호선택。
High-end economy class is a product between economy and business class, it is the product of market segmenta-tion.With dynamic pricing method, the price develops continuously along with the change of the remaining time and inventory.It was based on the approximation of the optimal revenue and lead to near-optimal expected revenue.Absolutely, dynamic pricing should be considered as a better option for airlines.