CAJ | 학술논문

我国星级饭店的发展由扩张期转入调整期后，行业的优胜劣汰日益明显，竞争力成为企业生存与发展的关键因素。通过对南宁市星级饭店的发展现状进行分析，发现在调整期尽管星级饭店的数量减少了，但整体质量却有所提高。然而，南宁市星级饭店目前还存在着以价格竞争为主、产品质量竞争能力较差、品牌竞争意识不强等问题，企业竞争力较弱。对此，南宁市星级饭店应通过差异化经营、提升产品质量、实施品牌战略等措施增强市场竞争能力，获得良好的市场效益。
아국성급반점적발전유확장기전입조정기후，행업적우성렬태일익명현，경쟁력성위기업생존여발전적관건인소。통과대남저시성급반점적발전현상진행분석，발현재조정기진관성급반점적수량감소료，단정체질량각유소제고。연이，남저시성급반점목전환존재착이개격경쟁위주、산품질량경쟁능력교차、품패경쟁의식불강등문제，기업경쟁력교약。대차，남저시성급반점응통과차이화경영、제승산품질량、실시품패전략등조시증강시장경쟁능력，획득량호적시장효익。
After a period of expansion ,star hotels in China have stepped into a period of adjust‐ment .The survival of the fittest is increasingly obvious and the competitiveness of enterprises deter‐mines its survival and development .Through analyzing the current development of star hotels in Nan‐ning City ,the paper shows that although the number of star hotels has decreased ,the overall quality has improved .However ,star hotels in Nanning City exist some problems :price competition is the uppermost method in marketing competition ,the products are of inferior quality ,and brand competi‐tion is scarce ,which make the enterprises become less competitive .Therefore ,star hotels in Nanning City must strengthen their competitive ability to achieve better beneficial result by providing differen‐tiated products ,improving the quality of products and implementing brand strategy .