CAJ | 학술논문

从概念内涵、概念维度、概念与企业活动之间联系3个层面对现有战略导向文献加以评述。研究发现战略导向研究存在行为、方向、资源、文化4个不同的视角，这4个视角在研究深度和范围上存在不同。基于文献评述，认为战略导向研究应当聚焦于方向视角的研究线索，并且将资源、文化行为等不同要素纳入到战略导向与企业活动之间的联系链条上，从而形成一个完整的研究框架；在此基础上，还应当进一步完善战略－战略导向－各类导向的传承关系和研究体系。
종개념내함、개념유도、개념여기업활동지간련계3개층면대현유전략도향문헌가이평술。연구발현전략도향연구존재행위、방향、자원、문화4개불동적시각，저4개시각재연구심도화범위상존재불동。기우문헌평술，인위전략도향연구응당취초우방향시각적연구선색，병차장자원、문화행위등불동요소납입도전략도향여기업활동지간적련계련조상，종이형성일개완정적연구광가；재차기출상，환응당진일보완선전략－전략도향－각류도향적전승관계화연구체계。
This paper reviews the existing literature of strategic orientation from three facets.It is found that on the facet of concept content,there are four angles of views:action,direction,resource and culture.Based on these arguments,this paper points out that the studies on strategic orientation should use the research clue of direction,involve the factors such as resource and culture in the research link between strategic orientation and enterprise activities,and form an integrated re-search construction.Using this as a foundation,the relationship of strategy-strategic orientation-different kinds of orien-tations should be consummated and the research system could come into being.