CAJ | 학술논문

以技术接受模型为基础，结合创新扩散理论和感知风险理论提出小型纯电动汽车公众使用影响因素的综合理论模型。以中国小型纯电动汽车为背景，通过问卷方式采集248个有效样本数据，运用结构方程建模的方法检验该模型。研究结果表明：感知有用性、感知易用性、兼容性和感知风险是决定小型纯电动汽车的使用态度的关键因素；小型纯电动汽车的使用态度对使用意愿有显著的正向影响。
이기술접수모형위기출，결합창신확산이론화감지풍험이론제출소형순전동기차공음사용영향인소적종합이론모형。이중국소형순전동기차위배경，통과문권방식채집248개유효양본수거，운용결구방정건모적방법검험해모형。연구결과표명：감지유용성、감지역용성、겸용성화감지풍험시결정소형순전동기차적사용태도적관건인소；소형순전동기차적사용태도대사용의원유현저적정향영향。
The comprehensive theoretical model of factors that influence the acceptance of small electric car is based on the use of technology acceptance model,combined with the innovation diffusion theory and the theory of perceived risk in this paper. This study uses structural equation modeling to test the model,through questionnaires of 248 valid samples,in the context of Chinese small electric car development. The results shows that:perceived usefulness,perceived ease of use, compatibility and perceived risk are key factors in the decision to use a small electric car;the attitude of using small electric cars has a significant positive impact on intention to use.