CAJ | 학술논문

通过对上海踩踏事件中的@上海发布进行案例分析和统计分析发现，在应对网络舆论危机中政务微博内容和媒体关注点存在呼应；内容的发布在危机的不同阶段频率不一各有侧重；舆论危机爆发快周期长，消退缓慢；微博应对网络舆论危机的关键是展现坦诚谦卑的态度，满足公众的期待；网民情绪决定了舆论危机的程度等。政务微博应该在活跃与网民的深度互动、加强与传统媒体的信息协调、深化与微信类社交媒体的联动等方面实现网络舆论危机的合力治理。
통과대상해채답사건중적@상해발포진행안례분석화통계분석발현，재응대망락여론위궤중정무미박내용화매체관주점존재호응；내용적발포재위궤적불동계단빈솔불일각유측중；여론위궤폭발쾌주기장，소퇴완만；미박응대망락여론위궤적관건시전현탄성겸비적태도，만족공음적기대；망민정서결정료여론위궤적정도등。정무미박응해재활약여망민적심도호동、가강여전통매체적신식협조、심화여미신류사교매체적련동등방면실현망락여론위궤적합력치리。
Based on content analysis and statistical analysis of the governmental weibo in Shanghai Stampede, the research shows that:during the internet public opinion, the content of governmental weibo responds to the focus of media;the release of content in different sta-ges of crisis has different frequency and focus;the public opinion breaks out abruptly, sustains for a long period and fades slowly;the key of weibo response to public opinion crisis is that weibo shows frankness, honesty and humanity and meets with the public's expectations;the netizens' mood determines the degree of public opinion crisis, etc. The governmental weibo should adopt a comprehensive approach in-cluding activating its interaction with netizens, strengthening the information communication and coordination with traditional media, and deepening the linkage with social media such as Wechat to realize the effective governance of internet public opinion crisis.