情报杂志
情報雜誌
정보잡지
JOURNAL OF INFORMATION
2015年
4期
27-31,18
,共6页
产业竞争情报%竞争情报%技术情报%政策法规情报
產業競爭情報%競爭情報%技術情報%政策法規情報
산업경쟁정보%경쟁정보%기술정보%정책법규정보
industry competitive intelligence%competitive intelligence%technology intelligence%policy and regulation intelligence
采用调查问卷的形式对国内企业的产业竞争情报需求情况进行调查。将产业竞争情报划分为竞争对手情报、技术竞争情报、市场竞争情报与政策法规情报四大类并细分小类,对每一类别的产业竞争情报的需求及特点进行调查分析。结果显示,我国企业对产业竞争情报的需求具有行业差异显著、类型多样、目标明确的特点。研究结论可以为各类竞争情报供给机构有针对性地提供竞争情报产品和服务提供参考。
採用調查問捲的形式對國內企業的產業競爭情報需求情況進行調查。將產業競爭情報劃分為競爭對手情報、技術競爭情報、市場競爭情報與政策法規情報四大類併細分小類,對每一類彆的產業競爭情報的需求及特點進行調查分析。結果顯示,我國企業對產業競爭情報的需求具有行業差異顯著、類型多樣、目標明確的特點。研究結論可以為各類競爭情報供給機構有針對性地提供競爭情報產品和服務提供參攷。
채용조사문권적형식대국내기업적산업경쟁정보수구정황진행조사。장산업경쟁정보화분위경쟁대수정보、기술경쟁정보、시장경쟁정보여정책법규정보사대류병세분소류,대매일유별적산업경쟁정보적수구급특점진행조사분석。결과현시,아국기업대산업경쟁정보적수구구유행업차이현저、류형다양、목표명학적특점。연구결론가이위각류경쟁정보공급궤구유침대성지제공경쟁정보산품화복무제공삼고。
This paper investigates the industry competitive intelligence demand of domestic enterprises by questionnaire and interview. The contents of industry competitive intelligence are divided into four categories with more subcategories, which include competitor intelli-gence, competitive technology intelligence, market competition intelligence, and policies and regulations intelligence. The paper analyzes the demands and characteristics of industry competitive intelligence of each category. The results show that there are significant differences of the characteristics for enterprises' competitive intelligence demands, varying with industrial background; the demands have diversified types and clear objectives. The research results can help competitive intelligence agencies to provide products and services of competitive intelligence more effectively.