CAJ | 학술논문

在中国企业大量走向海外市场的背景下，本研究以交易成本理论为基础，研究海外市场情报获取策略。在交易成本理论框架下，分析了海外市场情报的概念与分类、海外市场情报的交易属性、海外市场情报的交易成本以及海外情报获取工作的治理方式。从交易属性对交易成本的影响和交易成本对治理方式选择的影响等两个方面进行了理论分析，得到8个基本命题，由此形成了统一的框架。最后，按照竞争情报和非竞争情报的分类，分析了具体的工作策路以及组织策略。本文将交易成本理论进行了拓展应用，使企业海外市场情报获取工作的研究具有了全新的视角，对此领域的理论研究具有一定的贡献，对有关企业的实际工作也有一定的借鉴价值。
재중국기업대량주향해외시장적배경하，본연구이교역성본이론위기출，연구해외시장정보획취책략。재교역성본이론광가하，분석료해외시장정보적개념여분류、해외시장정보적교역속성、해외시장정보적교역성본이급해외정보획취공작적치리방식。종교역속성대교역성본적영향화교역성본대치리방식선택적영향등량개방면진행료이론분석，득도8개기본명제，유차형성료통일적광가。최후，안조경쟁정보화비경쟁정보적분류，분석료구체적공작책로이급조직책략。본문장교역성본이론진행료탁전응용，사기업해외시장정보획취공작적연구구유료전신적시각，대차영역적이론연구구유일정적공헌，대유관기업적실제공작야유일정적차감개치。
More and more Chinese enterprises are entering into overseas markets. The paper studies the overseas market intelligence collec-tion policy based on the transaction cost theory. First,with the theoretical framework,we analyze the concept and classification of overseas markets intelligence,the transaction property of overseas markets intelligence,the transaction cost of overseas markets intelligence,and the governance mode of the overseas markets intelligence collection works. Second,we explore the influence between transaction property and transaction cost,and the influence between transaction cost and governance mode. The 8 basic propositions argued help to form an integrat-ed framework. At last,we discuss the action policy and organization policy from the views of competitive intelligence and non-competitive intelligence. The paper provides a new view for the research on overseas market intelligence collection through transaction cost analysis,and contributes to the related theoretical research. The paper also has the practical reference value to related enterprises.