北京邮电大学学报(社会科学版)
北京郵電大學學報(社會科學版)
북경유전대학학보(사회과학판)
JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS(SOCIAL SCIENCES EDITION)
2015年
2期
34-39
,共6页
LBS%移动电子商务%营销模式
LBS%移動電子商務%營銷模式
LBS%이동전자상무%영소모식
LBS%mobile e-commerce%marketing model
在当今移动互联网高速发展的时代, LBS已经成为移动电子商务营销领域相关应用的标配。结合移动电子商务领域相关案例,对基于LBS的移动电子商务营销模式进行归纳、分析,并对基于LBS的移动电子商务发展趋势进行了预测。结果表明, LBS将与大数据、精准营销、开放式平台、新智能终端和泛在网深度融合,推动移动电子商务营销模式的创新发展。
在噹今移動互聯網高速髮展的時代, LBS已經成為移動電子商務營銷領域相關應用的標配。結閤移動電子商務領域相關案例,對基于LBS的移動電子商務營銷模式進行歸納、分析,併對基于LBS的移動電子商務髮展趨勢進行瞭預測。結果錶明, LBS將與大數據、精準營銷、開放式平檯、新智能終耑和汎在網深度融閤,推動移動電子商務營銷模式的創新髮展。
재당금이동호련망고속발전적시대, LBS이경성위이동전자상무영소영역상관응용적표배。결합이동전자상무영역상관안례,대기우LBS적이동전자상무영소모식진행귀납、분석,병대기우LBS적이동전자상무발전추세진행료예측。결과표명, LBS장여대수거、정준영소、개방식평태、신지능종단화범재망심도융합,추동이동전자상무영소모식적창신발전。
With the rapid development of the mobile Internet, LBS has become the standard of the related appli-cations of mobile e-commerce marketing.Combining with some relevant cases of the mobile e-commerce field, the marketing model of mobile e-commerce based on LBS is summarized and analyzed.Besides, predictions are made about the trends of LBS development based on mobile e-commerce.LBS will be integrated deeply with big data, precision marketing, open platform, new intelligent terminals and ubiquitous network, promoting the inno-vation and development of the marketing model of mobile e-commerce.