CAJ | 학술논문

探讨商标生物的存在价值和生物商标企业的生物多样性保护责任，以中国驰名生物商标为研究对象，采用条件价值评估法对其生物存在价值进行研究，分析商标生物存在价值与商标估值的关系。研究结果显示：14家企业驰名商标生物在商标中的存在价值合计为4885.94万元，根据企业支付意愿计算的商标生物存在价值为12824.97万元；根据个人支付意愿计算的商标生物存在价值为901.02万元。若驰名生物商标企业尽到保护生物多样性的社会责任，将极大地推动中国生物多样性保护事业的发展。
탐토상표생물적존재개치화생물상표기업적생물다양성보호책임，이중국치명생물상표위연구대상，채용조건개치평고법대기생물존재개치진행연구，분석상표생물존재개치여상표고치적관계。연구결과현시：14가기업치명상표생물재상표중적존재개치합계위4885.94만원，근거기업지부의원계산적상표생물존재개치위12824.97만원；근거개인지부의원계산적상표생물존재개치위901.02만원。약치명생물상표기업진도보호생물다양성적사회책임，장겁대지추동중국생물다양성보호사업적발전。
To explore the existence values of trademark species and the responsibilities in biodiversity conservation of enterprises with biological trademarks, a study on well-known biological trademarks in China was carried out. The existence values of the species were evaluated using contingent valuation method ( CVM ) , and the relationships between the existence value of a trademark species and the estimated value of a well-known trademark were analyzed. The results indicated that the total existence values of trademark species in 14 well-known enterprises were 48. 859 4 million RMB Yuan. According to the principle of “Willingness to Pay”, the total existence values of trademark species were 128. 249 7 million RMB by enterprises and 9. 010 2 million RMB Yuan by individuals. The biodiversity conservation in China will be greatly promoted if the well-known trademark enterprises would share the social responsibilities in it.