CAJ | 학술논문

随着我国科研实力的进步，依托高等院校建立的科普文化产业正在蓬勃发展。文章以西北工业大学舞蹈机器人的推广与应用为例，首先通过前期的市场调查提出高校机器人科普文化产业探索实践的五点原则，然后通过三个高校科普文化产业探索实践的案例———机器人校园行活动、科技夏令营活动、机器人文化产品的设计与营销，提出在实践探索阶段应如何进行相关产业发展，最后提出了具有西北工业大学特色的科普文化产业规划，促进了高校高技术产品从竞赛导向的单一模型向“研发—校园特色文化产品—社会商业表演”一体化商业模式的转变。
수착아국과연실력적진보，의탁고등원교건립적과보문화산업정재봉발발전。문장이서북공업대학무도궤기인적추엄여응용위례，수선통과전기적시장조사제출고교궤기인과보문화산업탐색실천적오점원칙，연후통과삼개고교과보문화산업탐색실천적안례———궤기인교완행활동、과기하령영활동、궤기인문화산품적설계여영소，제출재실천탐색계단응여하진행상관산업발전，최후제출료구유서북공업대학특색적과보문화산업규화，촉진료고교고기술산품종경새도향적단일모형향“연발—교완특색문화산품—사회상업표연”일체화상업모식적전변。
With the progress of Chinese scientific research strength, the establishment of science culture industry which relying on colleges and universities is booming. This article takes the popularization and application of dance robot in Northwestern Polytechnical University for instance. First of all, it proposes five principles of college robot science culture industry of institutions through the market research. Then it proposes how to explore the development of related industries by three exploration practice cases of robot line activities on campus, science and technology summer camp activities and robot design and marketing of cultural products. The development of related industry in the practice exploration stage is put forward. Finally, it proposes the plan of science cultural industry planning with the characteristics of Northwestern Polytechnical University. Theses promote the transformation of university-oriented high-tech products from the single model of contest to the integrated commercial model of"R&D-campus cultural characteristics of the product-Social Business performance".