价值工程
價值工程
개치공정
VALUE ENGINEERING
2015年
13期
30-32
,共3页
系统动力学%电子商务%退货
繫統動力學%電子商務%退貨
계통동역학%전자상무%퇴화
system dynamics%e-commerce%return goods
采用系统动力学的方法构建了一个基于电子商务平台的退货模型，分析了退货政策与电子商务企业的各个运营指标之间的定量关系，并运用Vensim PLE软件进行仿真实验。研究结果表明：①退货政策宽松度越高，退货率和销售率都会相对上升，这与现实相符；②当网络零售商采取有时间限制的退货策略时，如果其退货比例和业内基本一致，其可以通过提供较宽松的退货政策来提高销售量。
採用繫統動力學的方法構建瞭一箇基于電子商務平檯的退貨模型，分析瞭退貨政策與電子商務企業的各箇運營指標之間的定量關繫，併運用Vensim PLE軟件進行倣真實驗。研究結果錶明：①退貨政策寬鬆度越高，退貨率和銷售率都會相對上升，這與現實相符；②噹網絡零售商採取有時間限製的退貨策略時，如果其退貨比例和業內基本一緻，其可以通過提供較寬鬆的退貨政策來提高銷售量。
채용계통동역학적방법구건료일개기우전자상무평태적퇴화모형，분석료퇴화정책여전자상무기업적각개운영지표지간적정량관계，병운용Vensim PLE연건진행방진실험。연구결과표명：①퇴화정책관송도월고，퇴화솔화소수솔도회상대상승，저여현실상부；②당망락령수상채취유시간한제적퇴화책략시，여과기퇴화비례화업내기본일치，기가이통과제공교관송적퇴화정책래제고소수량。
Based on e-commerce platform, this paper builds a return goods model with the method of system dynamics. At the same time, it analyzes the quantitative relationship between return policy and various operational indicators in the e-commerce enterprise, and uses Vensim PLE simulation software to do the simulation experiment. The results show that: ①the higher the return policy loosing, the return rate and sales rate will relatively rise. And it is consistent with reality; ②when the online retailer takes a time-limited return policy and if its return ratios are basically consistent with the industry, it can provide a more liberal return policy to increase product sales.
