CAJ | 학술논문

泉州获得中国首个“东亚文化之都”称号，迎来了发展文化旅游业的新机遇。泉州发展文化旅游业的优势是文化旅游资源数量多、门类丰富；弱势是文化资源静态展示多于开发利用，缺乏参与性和体验感；机遇来自实施文化强国战略和泉州在“东亚文化之都”终审会上的承诺；挑战在于泉州旅游区位优势将慢慢失去。泉州应抓住建设东亚文化之都的契机，延伸文化旅游产业链、打造文化旅游品牌、积极开拓文化旅游客源市场，打造东亚文化之都旅游目的地，推动文化旅游加快发展。
천주획득중국수개“동아문화지도”칭호，영래료발전문화여유업적신궤우。천주발전문화여유업적우세시문화여유자원수량다、문류봉부；약세시문화자원정태전시다우개발이용，결핍삼여성화체험감；궤우래자실시문화강국전략화천주재“동아문화지도”종심회상적승낙；도전재우천주여유구위우세장만만실거。천주응조주건설동아문화지도적계궤，연신문화여유산업련、타조문화여유품패、적겁개탁문화여유객원시장，타조동아문화지도여유목적지，추동문화여유가쾌발전。
Quanzhou won China’s first title of“cultural city in east Asia”,and got a new opportunity to develop cultural tourism. The advantages of Quanzhou’s development of cultural tourism include rich cultural tourism resources. The weak points are more static display than the development and utilization of cultural resources,lack of participation and experience. Opportunities come from implementing the strategies of cultural power and the promises at the final judgment meeting of the east Asian cultural city. The challenge is that Quanzhou’s tourist advantages will slowly fade. Quanzhou should seize the chance of constructing the“cul-tural city in east Asia”,extending the cultural tourism industry chain,building cultural tourism brand,actively developing cul-tural tourism customer market,building east Asian cultural tourism destination and speeding up the development of cultural tourism.