CAJ | 학술논문

旅游危机事件网络舆情主体在网络舆情产生、扩散和影响的全过程都发挥了重要作用。基于凤凰古城收费事件典型案例，运用内容分析和描述统计方法，对283位舆情主体特征进行研究。研究发现舆情主体的身份识别特征主要是身份职业、所在地区、粉丝规模、开博时间4个方面；信息发布特征主要是相关帖数、关注时机、发帖内容、发帖形式和插入内容5个方面。并从研究范围、研究变量与研究内容、研究成果的运用3个方面对旅游危机事件的网络舆情主体研究进行展望。
여유위궤사건망락여정주체재망락여정산생、확산화영향적전과정도발휘료중요작용。기우봉황고성수비사건전형안례，운용내용분석화묘술통계방법，대283위여정주체특정진행연구。연구발현여정주체적신빈식별특정주요시신빈직업、소재지구、분사규모、개박시간4개방면；신식발포특정주요시상관첩수、관주시궤、발첩내용、발첩형식화삽입내용5개방면。병종연구범위、연구변량여연구내용、연구성과적운용3개방면대여유위궤사건적망락여정주체연구진행전망。
The network opinion subjects of tourism crisis are the individuals and organizations including Internet users and news agencies that spark,generate,and communicate network opinion,and they play an important role in the whole process of net-work opinion of generation,diffusion,and influence. Based on the charge policy of Fenghuang Town in Hunan,using case anal-ysis method,content analysis method,and descriptive statistics method,283 network opinion subjects’ identification and infor-mation dissemination features with a certain number of posts forwarded and posts commented in Sina micro-blog platform are re-searched . The prospect of researching on network opinion subjects of tourism crisis is discussed from three aspects of research ar-ea,research variables and contents,and application of research results.