旅游论坛
旅遊論罈
여유론단
TOURISM FORUM
2015年
2期
68-74
,共7页
邮轮旅游%利益相关者%可持续发展
郵輪旅遊%利益相關者%可持續髮展
유륜여유%이익상관자%가지속발전
cruise tourism%stakeholder%sustainable development
邮轮旅游正在成为世界旅游经济和海洋经济中的一个新亮点,它对区域经济及相关产业有很强带动作用,但也会带来社会、经济和环境等方面的负面影响。邮轮旅游发展涉及多方利益关系,基于利益相关者理论对邮轮旅游可持续发展进行解读,以经营邮轮旅游业务的邮轮公司这一重要利益主体为切入点来构建邮轮旅游可持续发展利益相关者图谱,继而通过研究邮轮公司和其利益相关者之间的相互作用,分析了邮轮公司进行邮轮旅游可持续发展面临的外部环境变化以及邮轮旅游对各利益主体带来的积极和消极影响。
郵輪旅遊正在成為世界旅遊經濟和海洋經濟中的一箇新亮點,它對區域經濟及相關產業有很彊帶動作用,但也會帶來社會、經濟和環境等方麵的負麵影響。郵輪旅遊髮展涉及多方利益關繫,基于利益相關者理論對郵輪旅遊可持續髮展進行解讀,以經營郵輪旅遊業務的郵輪公司這一重要利益主體為切入點來構建郵輪旅遊可持續髮展利益相關者圖譜,繼而通過研究郵輪公司和其利益相關者之間的相互作用,分析瞭郵輪公司進行郵輪旅遊可持續髮展麵臨的外部環境變化以及郵輪旅遊對各利益主體帶來的積極和消極影響。
유륜여유정재성위세계여유경제화해양경제중적일개신량점,타대구역경제급상관산업유흔강대동작용,단야회대래사회、경제화배경등방면적부면영향。유륜여유발전섭급다방이익관계,기우이익상관자이론대유륜여유가지속발전진행해독,이경영유륜여유업무적유륜공사저일중요이익주체위절입점래구건유륜여유가지속발전이익상관자도보,계이통과연구유륜공사화기이익상관자지간적상호작용,분석료유륜공사진행유륜여유가지속발전면림적외부배경변화이급유륜여유대각이익주체대래적적겁화소겁영향。
Cruise tourism is becoming a new brilliant point of world tourism economy and world marine economy.The importance of its role in promoting regional economic and associated industries has been recognized,but it also brings about negative impacts on society,economy and environment,which should not be underestimated.The development of cruise tourism involved multiple benefits.Based on the stakeholder theory,the thesis analyzes different stakeholders of cruise tourism and the interactions between the stakeholders and the cruise companies from the perspective of the cruise companies,then built stakeholders map about the sus-tainable development of cruise tourism.Through analyzing the interactions between the stakeholders and the cruise companies,the external environmental changes confronted by the cruise companies and the positive as well as negative impacts of cruise tourism on the stakeholders in the implementation of the the sustainable development of cruise tourism are expounded.