CAJ | 학술논문

旨在分析中国出境游客对韩国饭店服务质量满意度。在综合分析国内外游客满意度研究的基础上，进行了问卷设计和定量分析。研究对象为韩国济州岛的中国游客，共收集有效问卷343份，采用SPSS统计软件对收集的数据进行了效度检验、描述性统计和IPA分析。研究发现，中国游客对济州岛饭店整体服务满意度较高，但在与语言有关的服务项目和餐饮项目上满意度较低。最后，在理论及实证分析的基础上提出相应的对策方法。
지재분석중국출경유객대한국반점복무질량만의도。재종합분석국내외유객만의도연구적기출상，진행료문권설계화정량분석。연구대상위한국제주도적중국유객，공수집유효문권343빈，채용SPSS통계연건대수집적수거진행료효도검험、묘술성통계화IPA분석。연구발현，중국유객대제주도반점정체복무만의도교고，단재여어언유관적복무항목화찬음항목상만의도교저。최후，재이론급실증분석적기출상제출상응적대책방법。
This paper aims to analyze the Chinese outbound tourists’expectations and satisfaction about hotel service quality in South Korea.On the basis of comprehensive analysis of service satisfaction research,we collect questionnaire through quantitative research methods.The target participants of this study are the Chinese tourists to Jeju Island,South Korea.Among these ob-jects,we collected 343 valid questionnaires altogether,and used descriptive statistical analysis and IPA analysis to analyze the col-lected data by SPSS statistic software.We get conclusions as follow:tourists to Jeju have a high satisfaction evaluation on hotel service,but they are a little disappointed with language communication service and the Korea food service.Based on the empirical results,this study proposed effective countermeasures method and practical implication.