CAJ | 학술논문

针对当前虚拟商圈成长现象，本文主要对虚拟商圈成长曲线和影响因素进行理论探讨，并从需求、平台、服务和商家四个角度初步构建了影响商圈成长的概念模型。通过收集部分B2B和B2C网站平台的商家数量、网站反链数、近一周日均IP访问量及网站PR值，深入分析平台因素和需求因素对虚拟商圈成长的影响；通过收集B2C网站综合物流能力、支付种类数及商品种类数深入分析物流因素、支付因素和商品种类数对虚拟商圈成长的影响，最终分析得出这些因素与虚拟商圈规模的正相关影响。
침대당전허의상권성장현상，본문주요대허의상권성장곡선화영향인소진행이론탐토，병종수구、평태、복무화상가사개각도초보구건료영향상권성장적개념모형。통과수집부분B2B화B2C망참평태적상가수량、망참반련수、근일주일균IP방문량급망참PR치，심입분석평태인소화수구인소대허의상권성장적영향；통과수집B2C망참종합물류능력、지부충류수급상품충류수심입분석물류인소、지부인소화상품충류수대허의상권성장적영향，최종분석득출저사인소여허의상권규모적정상관영향。
In view of the current virtual trade circle growth phenomenon, this paper explores the growth curve and factors on virtual trade circle, meanwhile , we initially constructed a conceptual model of the influencing factors from four angles: demands, platforms, services and businesses. In this paper, by collecting some B2B and B2C web platform number, the number of anti-chain sites, nearly a week of daily IP traffic and website PR value ,we make a thorough analysis on how platform factors and demand factors influence the growth of virtual trade circle. Through the collection of B2C website comprehensive logistics capacity number, the types of payment and goods, we discuss the influence of logistics factors, pay factors and types of goods on the growth of virtual trade circle. In the final analysis, we find a positive correlation of these factors affecting the size of the virtual trade circle.