CAJ | 학술논문

随着互联网全球化的加速、云计算的应用和市场竞争的进一步加剧，大数据技术与营销学结合起来已是大势所趋。大数据给传统营销带来了前所未有的新天地的同时，也带来了传统营销中从未出现新的营销伦理问题。如何使企业做到既利用大数据时代带来的机会，又使其营销行为符合伦理道德，则是各领域都应予以重视的重要课题。
수착호련망전구화적가속、운계산적응용화시장경쟁적진일보가극，대수거기술여영소학결합기래이시대세소추。대수거급전통영소대래료전소미유적신천지적동시，야대래료전통영소중종미출현신적영소윤리문제。여하사기업주도기이용대수거시대대래적궤회，우사기영소행위부합윤리도덕，칙시각영역도응여이중시적중요과제。
With the acceleration of globalization of the Internet, the application of cloud computing and the intensified competition in the market, the combination of big data technology and marketing is the trend of the times. Big data has brought the unprecedented new world to the traditional marketing and at the same time it has also brought the marketing ethical issues that have never appeared in the traditional marketing. How to make the enterprise use the opportunity brought by big data era and at the same time make its marketing behavior ethical are important subjects that needs all the attention.