CAJ | 학술논문

随着世界范围内跨国公司向全球公司的转型，跨国公司也正在从跨国经营转向全球经营。在跨国公司经营中，由全球文化差异所导致的文化冲突不断，进而对跨国公司经营产生许多不利的影响。面对全球文化差异，世界上众多著名跨国公司不约而同地通过发展文化认同，促进不同文化之间的交流、理解与沟通，从而保证了跨国公司经营活动的顺利进行。
수착세계범위내과국공사향전구공사적전형，과국공사야정재종과국경영전향전구경영。재과국공사경영중，유전구문화차이소도치적문화충돌불단，진이대과국공사경영산생허다불리적영향。면대전구문화차이，세계상음다저명과국공사불약이동지통과발전문화인동，촉진불동문화지간적교류、리해여구통，종이보증료과국공사경영활동적순리진행。
With the transition of the multi-national corporations to the global corporations in the world, the multi-national corporations are turning from multinational to global market. In the multi-national corporation management, cultural conflicts caused by global cultural differences are continuing and have many adverse effects. In the face of global cultural differences, many well-known multi-national corporations in the world develop commonly the cultural identity to ensure the smooth progress of business activities of multi-national corporations.