CAJ | 학술논문

装备制造业作为辽宁区域发展的支柱型产业，其发展虽已取得了显著成效，但其产业集群的区域品牌建设却相对滞后，成为制约辽宁装备制造业进一步发展的瓶颈之一。在界定区域品牌内涵及特征的基础上，阐明产业集群与区域品牌之间的互动关系及区域品牌建设模式，并结合辽宁装备制造业产业集群的发展状况，提出区域品牌培育与建设的对策建议。
장비제조업작위료녕구역발전적지주형산업，기발전수이취득료현저성효，단기산업집군적구역품패건설각상대체후，성위제약료녕장비제조업진일보발전적병경지일。재계정구역품패내함급특정적기출상，천명산업집군여구역품패지간적호동관계급구역품패건설모식，병결합료녕장비제조업산업집군적발전상황，제출구역품패배육여건설적대책건의。
As a pillar industry of Liaoning regional development, the equipment manufacturing industry has developed remarkably. But the construction of regional brand of the industry cluster is relatively lag, which become one of the bottlenecks restricting the further development of Liaoning equipment manufacturing industry. Based on defining the connotation and characteristics of regional brand, the interactive relationship and the construction of regional brand model between industrial clusters and regional brand are clarified. Combining with the development of equipment manufacturing industry cluster in Liaoning, the countermeasures and suggestions are proposed for regional brand cultivation and construction.