文化艺术研究
文化藝術研究
문화예술연구
STUDIES IN CULTURE & ART
2015年
1期
55-63
,共9页
南京佛教文化%文化旅游%资源开发%文化认同游%佛教体验游
南京彿教文化%文化旅遊%資源開髮%文化認同遊%彿教體驗遊
남경불교문화%문화여유%자원개발%문화인동유%불교체험유
Nanjing Buddhist culture%cultural tourism%resource development%cultural identity tour%Buddhist experience tour
拥有悠久建城史的南京一直是江南乃至中国佛教文化传播和研究的中心之一。南京佛教文化旅游资源丰富，有着大量物质文化留存和浓厚佛教精神文化氛围。虽然南京佛教景点拥有较高的知名度和源于其他类型景点的集团化优势，但在新形势下，一些旅游项目的相对陈旧和来自大型佛教景观的竞争，也使得南京佛教文化旅游市场面临挑战。通过系统考察南京佛教文化资源留存，并在深入分析南京佛教文化资源的内部优劣势以及外部机遇与威胁的基础上，应当在提升观光游知名度、促进境外游客文化认同游、开创佛教体验游三方面推进南京佛教文化旅游资源的转化。
擁有悠久建城史的南京一直是江南迺至中國彿教文化傳播和研究的中心之一。南京彿教文化旅遊資源豐富，有著大量物質文化留存和濃厚彿教精神文化氛圍。雖然南京彿教景點擁有較高的知名度和源于其他類型景點的集糰化優勢，但在新形勢下，一些旅遊項目的相對陳舊和來自大型彿教景觀的競爭，也使得南京彿教文化旅遊市場麵臨挑戰。通過繫統攷察南京彿教文化資源留存，併在深入分析南京彿教文化資源的內部優劣勢以及外部機遇與威脅的基礎上，應噹在提升觀光遊知名度、促進境外遊客文化認同遊、開創彿教體驗遊三方麵推進南京彿教文化旅遊資源的轉化。
옹유유구건성사적남경일직시강남내지중국불교문화전파화연구적중심지일。남경불교문화여유자원봉부，유착대량물질문화류존화농후불교정신문화분위。수연남경불교경점옹유교고적지명도화원우기타류형경점적집단화우세，단재신형세하，일사여유항목적상대진구화래자대형불교경관적경쟁，야사득남경불교문화여유시장면림도전。통과계통고찰남경불교문화자원류존，병재심입분석남경불교문화자원적내부우열세이급외부궤우여위협적기출상，응당재제승관광유지명도、촉진경외유객문화인동유、개창불교체험유삼방면추진남경불교문화여유자원적전화。
Nanjing, with a long history since its construction, has been a center for spread and re-search of southern China and even Buddhist culture.Nanjing blessed with abundant tourism re-sources, has retained a lot of material culture and Buddhist spiritual culture.Though with higher reputation and better group advantages compared with counterparts, in the new situation, some pro-grams are behind the times and faced with competitions from large Buddhist landscapes, thus the whole Nanjing Buddhist cultural tourism market is challenged.By systematically reviewing Nanjing Buddhist cultural resources remains, and in depth analyzing the internal strengths and weaknesses and external opportunities and threats, this paper argues that to transform Nanjing Buddhist cultural tourism resources requires raising sightseeing reputation, promoting cultural identity tours for over-seas visitors and initiating Buddhist experience tours.
