CAJ | 학술논문

将市场营销中的顾客满意度理论引入高职教育领域，通过高职教育相关利益者对高职教育服务质量或产品的评价指标来建立高职教育满意度测评指标体系。在此基础上构建高职教育满意度模型，并以海南省两所高职院校的教育管理部门和毕业生用人单位、学生、领导和教师、学生家长及社会公众等主体为对象进行问卷调查，使用多元回归法对数据进行实证分析。
장시장영소중적고객만의도이론인입고직교육영역，통과고직교육상관이익자대고직교육복무질량혹산품적평개지표래건립고직교육만의도측평지표체계。재차기출상구건고직교육만의도모형，병이해남성량소고직원교적교육관리부문화필업생용인단위、학생、령도화교사、학생가장급사회공음등주체위대상진행문권조사，사용다원회귀법대수거진행실증분석。
The theory of custom er satisfaction in m arketing is introduced into the field of higher vocational education. It establishes the evaluation index system of higher vocational education satisfaction by evaluation index from the stakeholders for higher vocational education service quality and products. Based on this it form shigher vocational education satisfaction model, and surveys the respondents of Education Departm ent of tw o higher vocational colleges in H ainan province, employm entunit, students, leaders, teachers, parents and the public, and carries out em pirical analysis of data using m ultiple regression method.