CAJ | 학술논문

目的：对品牌导向的工业设计原则进行探讨。方法针对目前产品同质化的现象，对品牌在工业设计中的困境进行分析，并结合经典案例来寻求新的工业设计出路。结论提出了品牌导向的工业设计三原则，即融合符号设计，凸显品牌个性；吸引用户参与，扩大品牌市场；洞悉人性特征，赢得用户好感。
목적：대품패도향적공업설계원칙진행탐토。방법침대목전산품동질화적현상，대품패재공업설계중적곤경진행분석，병결합경전안례래심구신적공업설계출로。결론제출료품패도향적공업설계삼원칙，즉융합부호설계，철현품패개성；흡인용호삼여，확대품패시장；동실인성특정，영득용호호감。
ABSTRACT:Objective To analyze the brand-oriented industrial design principles. Methods Aiming at the phenomenon of product homogenization, the brand in the industrial design the <br> plight of the analysis, combined with the classic case to seek a new way of industrial design. Conclusion Industrial design put forward three principles of brand orientation, namely symbol integration design, highlight the brand personality; attract users <br> to participate in, to expand the brand market; insight into human nature characteristics, to win customer goodwill.